In the time before the internet became a thing, when I was mostly stationed at bases overseas, I could rejoice when the base post office put up the mail … we had numbered post boxes, the kind that one sees in the post offices now, with the little locking doors with a small glass window. My post office box was nearly always packed tightly with mail. On really, really good days, there was a pink cardboard slip which meant a package – take the slip to the window and collect your package. Depressing it might be to see a package slip, and the parcel window had already closed on a Saturday afternoon which meant waiting until Monday to get the package. (In Greenland, though, whenever an airplane came in with mail, the post office clerks would call the radio station, and the duty announcer would read out that so many pounds of mail had been received, and the post box numbers who had gotten packages on the air. The post office window would be open for exactly half an hour then, no matter what the day, or hours – and on hearing your box number read out, everyone would beat feet for the post office. This was Greenland – everyone knew to the minute when an aircraft came in, and if it were coming from Stateside, there would be mail on it.)
I subscribed then to a number of magazines – magazines of news and cultural interest, mostly, with some hobby publications among them … and catalogues. Oh, I got catalogs – so many that the post office clerks swore that sometimes they had to wedge my mail into my post box with the aid of a crowbar. There were just so many things that weren’t available to us through the exchange, or on the local economy. Clothing, books, household goods, hobby materials and supplies, small furniture kits, movies … even certain food items – anything the least bit non-standard had to come by catalog mail order. (In the case of Greenland, there was no local economy, only the souvenir booth on the Danish side of the runway, and the little trading post store, which was about the size of a corner minimart.)
Of course I was the recipient of catalogs galore, for all the things that couldn’t be obtained locally and for which I had a taste or an interest. One of my very favorite clothing catalogs was the original Banana Republic line, when it was truly a vendor of quirky yet practical travel clothing and accessories. A fair number of their early items were military surplus of all sorts of other militaries, much of which came in color palettes which explored the vibrant spectrum of olive-drab green, tan, brown, gray and dull blue, but which had the benefit of being durable, practical and well-made. The original Banana Republic’s clothing tended to be pricy – rather like LL Bean items of the same era – but ever so worth it in the long run; comfortable, practical fabrics, flattering cuts, and modest – suitable for wear on countries where excessive displays of flesh were not advised – and infinitely variable. The ideal for their kind of traveler, I gathered from their content, was the one who could do a world tour with a single small piece of luggage, and still be comfortably, practically, and tastefully turned out for every possible occasion, from morning trek to see a ruined temple in the jungle to a tea party at an embassy that afternoon. I liked that kind of practicality – liked it very much, although I could only afford a couple of pieces from them. A mid-length khaki drill skirt was one of them, and another was a pair of flat-heeled ballet pumps that I wore all over Europe; the soles were ribbed rubber. Perfect for hiking through places and streets floored with slick stone and cobbles, which – wet or dry – were a hazard. The Banana Republic catalogues were literate, even just fun to read. They stood out among my collection of catalogs for that very reason. I understand that the handful of Banana Republic brick-and-mortar locations were just as spectacular, in décor and design. Alas, I never got to visit one in person. Eventually, the couple who had built the brand sold it to the company which already owned a big nationwide chain and a couple of other brands, and Banana Republic stopped being the quirky, original source for high-quality travel clothing and exotic military surplus. It became just another generic brand of mall-marketed clothes, just like all the other generic, cheaply-manufactured generic mall clothing brands.
I wish that I had kept some of the catalogs, though. Just for sentimental value. Maybe I have – and they are buried out in a box in the garage.
Thanks for the memory. I enjoyed reading those early catalogs (along with REI’s and Eastern Mountain Sports’) and enjoyed .looking through the sometimes very quirky gear they were selling.
After military service and graduate studies, I was shakily embarked upon what turned out to be a career at the time: I felt I couldn’t afford any travel beyond an occasional holiday visit to relatives within easy driving distance.
So I never bought any of their goods, but perhaps the catalogs planted the idea of seeking practicality, durability and readiness for the unexpected when I did gear up for work and pleasure travel in later years.
The sad thing about the sale of the Banana Republic was how it just went from what it was, to just ordinary, cheap and unremarkable. I honestly wondered why they even bothered to purchase the name, since anyone who loved the product line would drop it like a hot rock once word got around.
Somewhat similar to the history of Lands End, which actually started out supplying yachting-related odds and ends, fould-weather gear and some same-themed clothing such as polo shirts; moved on to good-quality casual clothing and accessories, but was then bought out by (shudder) Sears …
I relished the Lands End catalog as well – because they had good-quality, generic natural fiber goods! Matter of fact, I have flannel comforter cover that I got out of their catalog (ulp at least 40 years ago!) that I just now put on the bed for winter….
I bought a windbreaker type jacket from Banana Republic for my father, years ago. It was well-designed, and he wore it to pieces. They don’t carry anything like that today.
Ugh, they don’t … and I don’t think I have spotted a regular old-style military surplus store in ages.