So, my daughter was roped into representing the brokerage she is with, for a day-long outdoor market event earlier this month. I will not say anything more specific about the event, the location of it, or the purpose of the event itself, save that it was absolutely the most horrifically mismanaged and disastrous event which she has ever been a part of, and oh, gosh, have we done a lot of them. Not as many as professional vendors following the weekend markets will attest, but yes, we’ve participated in enough of them to be able to distinguish a well-organized and well-run event from a dumpster-fire, floating down a flooded riverbed.
Yes, efficiently well-run community or event market has certain commonalties, upon which vendors and exhibitors have come to depend. Like, the event organizer will let us know exactly what we need to bring, or if such items will be supplied (usually as part of the required table fee.) The organizer will also let us know through providing a map, exactly where to set up our pitch, what time to set up and break down, where we can park, and are available by phone call, email or just by simple physical presence, when it comes to dealing with problems which naturally arise. Trash cans, portapotties/bathrooms also abound, in readily locatable areas. The very best markets which we have participated in also featured representatives from the managing organization or committee who also took a tender care of the vendors – circulating among the vender booths, ensuring that we had water, lunch, someone to spell us if we were alone and needed a bathroom break. Oh, and … sufficient publicity for the event itself which drew enough participants and generated enough in sales to be totally worth participating? Oh, yeah. All this, and some of the very best even included a free lunch for vendors, and raffle tickets … but never mind.
The event earlier this month incorporated practically nothing of the above. The organizer was not much in evidence for much of the day and couldn’t be raised by cellphone or message to deal with those problems which arose. This persistent unavailability gave rise to much annoyance. The place, so says my daughter, looked half-derelict and deserted, the landscaping neglected, and mildly litter strewn. Not an inviting prospect on the whole, although if kept maintained, the grounds and building could have been amazing.
A food truck depending upon electricity from the venue had no luck at all, and had to send at the last minute for a gas generator, as the feeble trickle of electric power proved insufficient for their needs in providing for customers … customers who didn’t show up anyway. My daughter did report that she and the other vendors could make use of the bathrooms within the permanent venue building, but that the plumbing of the place didn’t allow for TP to be flushed down the toilets. An archaic thing that I haven’t seen since we were living in rental property in Spain, where the plumbing system proved to be unable to digest toilet paper. We got used to this, of course – but it seems a strange quirk of a system in an American venue in this present day, no matter how old the house. Finally, by late afternoon, my poor daughter and her co-agent were basically sitting in a place without shade – which would have been endurable if there had been any kind of crowd at all for the venue event.
Which there wasn’t. And that was the final insult – hardly any crowd at all, as publicity for the event seemed to have been minimal.
Finally late in the afternoon, after suffering from a mild case of sunburn, my daughter and her co-worker decided to pack up and leave an hour before closing time. One of the other vendors had also left before that time. They brought around their cars from where the vendors had been told to park, rolled carefully across the venue grounds, packed up and were about to leave when the venue organizer finally showed up, and cussed them out a blue streak for carelessly driving through the grounds, and leaving early. (Copious amounts of alcohol may have been involved on the organizer’s part, as this person seemed to be oblivious to the lack of crowd, or coherent and completely sober.)
My daughter looked at the all-but-deserted venue, shook her head and left, while the event organizer fulminated. Perhaps as was fortunate, the organizer didn’t know their names, and may indeed have forgotten the name of the brokerage itself. Participation in that goat-rope was on the part of someone else at the brokerage who wanted to get more exposure. We’ve passed on the contact details of organizers of regular markets who are more on the ball, organization-wise.
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