12. July 2011 · Comments Off on Outside the Big Box · Categories: Uncategorized

I have a guest post here, at Blogging Authors, about marketing opportunities for authors at other than bookstore venues!

… Where do you find the readers who might be tempted to take a look at your book? The conventional event is a book signing at a bookstore. This can pay off, given sufficient publicity and local interest. Or it can result in you sitting at a table in the entryway of the bookstore for two hours, watching the occasional customer sidle into the book store, desperately hoping to evade your eye and your chirpy greeting of, “Hi, I see you’re a reader!” This can be ego death-onna-stick, and I seriously urge indy and small-press writers to consider alternatives  . . .  such as venues that are not full of books. What about doing a signing in shopping venue where there aren’t other books? …

The rest at link.

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