The Daughter Unit and I are looking ahead already, although it is still technically spring and so a bit early, one might assume, to start planning our marketing season. We have historically done a lot of business in the last quarter of the year, a matter in which we have a lot in common with fixed-location retailers. No, it is not too early; these sorts of things take lots of planning on the part of organizers. I have already sent in an application for the Giddings Word Wrangler, for example – an event which won’t happen until September. I have already gotten a communication from the organizers of the New Braunfels Weinachstmarkt – something that won’t happen until November, and this year, will happen without me. They have decided to drop the Texas Author Hall and convert the spaces in the corridor of the Civic Center (previously available for a reasonable sum to writers and publishers) to regular vendor booths. Which cost several times what we are prepared to shell out, even for a three-day-long event – so, that’s another weekend to fill, in the Christmas shopping season.
There is word through the Texas Association of Authors, of a street festival/market in Comfort, in October or so, which might prove interesting to pursue. There is twice-yearly market in Bulverde, which has always been good to us – and at a reasonable table fee, which is made even better for the two of us being able to split it: my books, the Daughter Unit’s origami art. The Bulverde C of C, though – has had to find another site for their market, as the strip-mall parking lot formerly used now has too many popular businesses along the fringe … so they have cancelled the Spring market, and hope to go all out in the Fall, in a new location. The Author Corral in Goliad has always been good for me – save that one year when the temperatures dropped into the low Twenties with strong winds pushing the temperatures even lower. Yes – that was particularly horrible, for everyone, but as there is no charge for the Author Corral, all we were out was time and gas.
Last year we were contemplating Dickens on Main in Boerne; an evening event and rather pricy as these things go, but the few regular monthly markets we ventured in Boerne did not pan out as well as expected, and we were too late to get a place at the Johnson City Courthouse lightening. Johnson City only charged a small fee – but we had to stay two nights at an RV park, rather than risk an hour drive late at night, what with drunks and suicidal deer on the roads. When you have to factor in hotels and meals, there is a whole ‘nother dimension to the gypsy markets. And why haven’t we done more San Antonio markets, pray tell? Why are we put to the effort of driving miles and miles? Honestly, I’d love to do an event that’s only ten minutes away, but most of the big San Antonio Christmas events charge vendors way too much for a table. Even something juried and focusing on art by the creators of it, like Gruene charge a bomb for participation, which is nice for those artists asking substantial sums for their original work – but not so remunerative for my daughters’ work, which is usually two figures or less. So that’s how the situation stands; I am looking to do more events like the Texas State Historical Association, and my daughter to those juried art fairs which don’t ask much for their tables or booth space. More about events that we will be participating in, as the schedule firms up.
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