The name of the town, incidentally, is pronounced “Bernie” – it’s one of the small Hill Country towns first established by the German settlers enthusiastically crowding into to Texas by the Adelsverein, and then by the failure of the various 1848 revolutionary movements. It’s rather more wealthy than most such, to judge from the number of very nose-bleedingly-high-end retailers lining Main Street. We hadn’t been up to the town in more than a year, when we visited just before Christmas to have a picture taken of Wee Jamie, the Wonder Grandson sitting with Santa, and in that time some things have changed – the gas station/meat market/BBQ place on the corner of Main and River Road closed, and the building demolished. It’s now an empty lot. The beautiful Victorian house on Pecan Street which my daughter loved with the intensity of a stalker has changed hands. The new owners apparently cleared away most of the garden and trees, and put up a fence around the yard. A good friend of ours used to manage the Squirrel’s Nest thrift shop, in an old building on Main which benefited a local animal charity, but the shop had to relocate to a less-well-trafficked location because the owner of the property wanted to expand the restaurant next door into that space. The Bear Moon Café seems to have closed their dining room inside their premises. All cause for sadness on our part.
But there were some positive developments, and one of them was discovering a new independent bookstore, at the back of a newish building on Main – a relatively tiny but comfortable place, of two rooms filled with an appealing and well-curated selection of books. The very best part is that they are ready, willing, and eager to stage author events – and so, when I had dropped off my card with the staff, when we discovered the Boerne Bookshop, I heard from them almost at once. We set a date for a Saturday in February – which was yesterday – and it all went very well. Very well, indeed – the Bookshop was frequented by lots of walk-in traffic over the two hours. Not a bit like the last time I did an author signing – sitting at a table in an almost-deserted bookstore, watching people try not to catch your eye. Perhaps I have gotten better at this kind of thing, or the elaborate Edwardian costume with hat and all makes a good ice-breaker for starting conversations. That, and in a small place like the Bookshop it might be considered rude to ignore someone sitting there, with a stack of books at hand. Anyway, enough copies of My Dear Cousin and Adelsverein; The Gathering sold, and I handed out enough of my business cards and flyers about my historical series to have made it worthwhile. I’ll definitely go there to launch the next installment of the historical series – That Fateful Lightning – when I buckle down and get it finished. My daughter noted that the cashier was ringing up sales on a regular basis – including her’s – as she had found four books that she simply had to have, unlike the last two or three times she wandered through a Barnes & Noble outlet; which now seem to be novelty stores, selling toys, magazines and stationary … oh, and a few shelves of books in the back.
It’s a mixed bag for indy authors, dealing with bookstores, large and small, independent bookstore and chains alike. We often lamented this, in the various indy author groups that I have been a part of, over the years. Barnes & Noble were generally hostile, with a few individual exceptions, if they had a manager or an event coordinator who could think outside the box. The local Borders outlets were magnificent to local indy authors; one location here in San Antonio even held a mass indy-author event at Christmas; alas, they went under. Hastings outlets were also nice about hosting author signings, although their focus wasn’t really books, but media generally. It was just very pleasant to have an event at a welcoming store, where there were enough interested people among customers and staff, and I didn’t feel that I had wasted my time for two hours. It’s often said among other indy authors that writing the book itself is just half the job – and the other half is marketing it. It’s also been said often enough that the national chains of big box bookstores like Barnes & Noble drive the small independent bookstores out of business entirely – but looking at independents like the Boerne Bookstore and others like them, who are holding on by getting and staying involved with local readers and writers – the independent little book stores may have the last laugh after all.
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